Winning Home and Mortgage Selling Strategies

How does RatePlug’s RESPA compliant co-marketing service work?

RatePlug has entered into agreements with various Multiple Listing Services. In these agreements, RatePlug licenses its software to the MLS. Each MLS can then sublicense RatePlug to the Realtor members (“Participating Realtors”). Among other features, the RatePlug RESPA compliant co-marketing mortgage software permits each Participating Realtor to integrate, on an online, real time basis, mortgage […]

Is RatePlug TRID Compliant?

With all the hype and media coverage over Zillow’s TILA-RESPA issues, you might be thinking the world will come crashing down on your agent co-marketing programs. These regulations were created to bring clarity to consumers and promote compliance with existing TILA and RESPA laws. Zillow’s recent problems have caused a lot of anxiety within the […]

What are agent/lender co-marketing programs?

How is RatePlug’s co-marketing compliance different? Co-marketing programs are a shared advertising agreement between agents and lenders to collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns are designed to deliver more leads, buzz, and […]

Real estate agent co-marketing compliance

Concerned about Co-Marketing Compliance? Agent co-marketing agreements between mortgage companies and real estate brokerages are a hot topic. Recently the CPFB brought down the hammer on Zillow for alleged violation of anti-kickback and deceptive practices governed by Real Estate Settlement Procedures Act (RESPA) and the Consumer Financial Protection Act. RESPA prohibits lenders and real estate […]

What kind of comarketing record keeping is necessary?

Co-marketing record keeping requires that lenders keep records of all advertising for up to 6 years. The following information about co-marketing must be retained: How the cost will be split (50/50, 75/25, etc.) Where the piece will be distributed geographically (city, state is usually okay) When the piece will be distributed (month/s and year) How […]

Three Types of Open House Real Estate Flyers

There is no shortage of downloadable open house real estate flyers that lenders and real estate agents can use. Some are basic and free, others look professional and include fill in the blank features, but cost money. Regardless of whether or not you are marketing a single property or multiple properties with open house flyers […]

Do trusted lenders help you close faster?

The answer is YES – the right mortgage lender recommendation will improve borrower satisfaction. Trusted lenders will help you close faster and protect your commissions. When homebuyers are referred to a mortgage lender by their real estate agent, they are actually more satisfied than homebuyers that use their owner lender.  According to the National Borrower Satisfaction Index from […]

Agent-referred mortgage lenders help you close faster

The right mortgage lender recommendation can drastically improve borrower satisfaction How well do homebuyers fare when they are referred to a mortgage lender by their real estate agents? According to research, much better than on their own. According to the National Borrower Satisfaction Index from consulting firm Stratmor Group, buyers who followed their agent’s recommendation […]

Are RatePlug’s Property Flyers RESPA Compliant?

RatePlug has assembled a list of questions we receive about property listing flyers and RESPA compliance. RESPA stands for the Real Estate Settlement Procedures Act. QUESTION:  A homeowner’s insurance company gives a real estate broker marketing materials, such as desk calendars, pens, and notepads, all of which promote the homeowner’s insurance company’s name. Is this […]

How does a RESPA compliant co-marketing program work?

When RESPA compliant co-marketing programs work, they can pay big dividends for both the lender and agent. Frequent communication and a clear understanding of the co-marketing partnership as a whole ensures the ability to set the appropriate business expectations. With the proper co-marketing program in place, two or more parties can work on a project […]

Strategies for Creating Effective Open House Property Listing Flyers

What are the best practices for choosing and creating an effective open house flyer or a property listing flyer for your real estate agents? With the glut of free downloadable templates available to lenders and real estate agents online, it’s easy to become overwhelmed by choices. Do you pay for professional flyers? How do you […]

FAQ: How does RatePlug work for Lenders?

1) What is RatePlug? RatePlug is the leading mortgage marketing platform and the only MLS integrated technology platform that connects agents, home buyers, and loan originators. Originators become directly integrated within the local MLS. RatePlug connects originators via their agent relationships with every property listed in the MLS. When agents connect with lenders to participate […]

Compliance for open house flyers

Open House Flyers – 4 compliance considerations When it comes to creating an open house flyer, lenders need to take extra precautions when creating their own or downloading free templates from the internet. Not only are these templates generally not validated by compliance, you run the risk of compliance issues if you don’t use the proper […]

Mortgage lead generation report: Chase + Google Findings

A new mortgage lead generation report from Google + Chase Bank brings clarity to homebuyer searches and helps lenders better understand what buyers want and need AND how to capitalize on search trends for mortgage marketing. If you are a loan originator, how do you get in the mind of the homebuyer when they’re looking for […]

The Evolving Role of the MLS in Mortgage Lead Generation

Mortgage Marketing and Lead Generation on the MLS Lenders Now Using the MLS for Mortgage Lead Generation In today’s regulation-heavy marketplace, interest rates and mortgage rates continue to increase, and as a result it has become increasingly difficult for buyers to secure a mortgage. MLS networks, the de facto collaboration platform and standard for real […]

RatePlug announces updated real estate property flyer templates

RatePlug adds enhanced real estate property flyer templates and functionality to more than 60 MLS networks July 12, 2017 (Chicago, IL) RatePlug LLC., – the leading mortgage marketing platform – today announced the availability of new open house flyer (real estate property flyer templates) for agents through the RatePlug Agent Dashboard – now available in […]

How do I improve Agent Co-Marketing ROI?

Improving Agent Co-Marketing ROI with RatePlugs Co-Marketing Property Flyers and Compliance with RESPA-TILA and FTC MAP? When it comes to agent co-marketing with real estate flyers and brochures, it’s best not to cut corners. While there are several free and downloadable templates for flyers and brochures on the market, many fail to meet regulation standards […]

Open House Custom Property Flyers – Compliance Built-In

RatePlug’s Open House Flyer & Custom Property Flyer System– Compliance Built-In Unlike downloadable property flyers and brochures which are time consuming to create and carry a number of compliance risks, now you can generate real estate property flyer templates dynamically from each MLS listing in <1 minute using RatePlug’s new fully-compliant real estate open house custom […]

Agents: Why Pay for Real Estate Property Flyers?

When you enroll with RatePlug, you can create custom real estate property flyers – no credit card needed – as part of your current MLS membership. Imagine being able pre-qualify new buyers directly from the MLS…before you spend time showing them properties they can’t afford. With RatePlug’s affordability information embedded in your MLS listings, the […]

How do I get my agents to participate in RatePlug?

We are pleased to announce a new feature for RatePlug users! In an effort to cut back on paper forms and expedite the process of getting agents affiliated to your account more efficiently, we have built a new electronic invitation. Now you can get your agents to participate in RatePlug with you through a simple […]

Lenders – are you creating property listing flyers through the MLS?

Lenders – open house flyer and real estate property listing flyers from the MLS! Real estate property listing flyers are an integral part of promoting your relationship with real estate agents, but you shouldn’t have to overpay – or worse – risk compliance oversights just to generate them.  Many services tout free templates that are […]

Before you hand out open-house flyers

Here are the 4 Things You Need to Know Before Handing Out an Open-House Flyer An open-house qualifies as an advertisement. A real estate property flyer—even if it’s just an open house flyer— is not exempt from CFPB and RESPA compliance rules. Make sure you follow all rules and regulations as outlined by CFPB and […]

Are custom real estate property flyers included with my MLS membership?

Do I need to keep paying for custom real estate property fliers? When you enroll with RatePlug, you can ask your lenders to create an open house flyer for you or create custom real estate property flyers – no credit card needed – as part of your current MLS membership. With custom real estate property flyers […]

Custom Real Estate Property Flyers

There is no doubt that a custom open house flyer (also known as real estate property flyers) will help you promote your listings to buyers. In fact, custom real estate property flyers are an essential part of promoting your rates through trusted agents. However, spending time with desktop publishing equipment takes time – and a […]

Free real estate listing flyers: What’s the risk?

An open house flyer and other custom real estate property listing flyers help you promote your listing and rates to prospective homebuyers. Before you download that free template from the internet, fill in the blanks, and print it out with the intention of passing it off at your next open-house, keep this in mind: When […]

Does the Mortgage Originator Pay for RatePlug’s MLS mortgage marketing software?

RatePlug assesses each Mortgage Originator that participates in our Program a fixed annual license fee that grants them a license to use the Mortgage Marketing Software, among other things. The amount of the annual fee will not vary based the number or volume of residential mortgage loans facilitated by the Software. In consideration of the […]

The best mortgage leads? Homebuyer exposure on the MLS

First, why does an agent partner with a new lender? Success in the real estate industry is built on trusted relationships. Agents considering a new lender relationship do so for one reason – to close transactions faster by making sure the buyer will qualify for financing. So…how are you going to help your agents close deals faster? […]

Mortgage Marketing: How can I increase first time buyer mortgage leads?

How can I increase first time buyer mortgage leads? A new mortgage lead generation report from Google + Chase Bank shows that first-time homebuyer searches is higher than it has ever been. So far in 2017, first-time homebuyers represent 44% of Google searches in the mortgage category, up 11% from last year. As a result, […]

Mortgage Marketing FAQ: How can I get more millennial mortgage leads?

Want more millennial mortgage leads? According to a recent report from Google + Chase Bank, first-time homebuyers now represent 44% of Google searches in the mortgage category, up 11% from last year. The vast majority of these first time buyers are millenials. Now in the financial position to make a decision about when and where […]

Mortgage Marketing FAQ – How can I increase VA mortgage leads?

Want more VA mortgage leads? A VA loan is a mortgage loan in the United States guaranteed by the United States Department of Veterans Affairs (VA). The loan may be issued by qualified lenders. The VA loan was designed to offer long-term financing to eligible American veterans or their surviving spouses (provided they do not […]

How do I find USDA mortgage leads?

Looking for USDA mortgage leads? A USDA home loan is a zero down payment mortgage for eligible rural and suburban homebuyers. USDA loans are issued through the USDA loan program, also known as the USDA Rural Development Guaranteed Housing Loan Program, by the United States Department of Agriculture. On October 1st, 2016, the USDA Upfront […]

Should I buy mortgage marketing leads?

Before you buy mortgage marketing leads, be sure you are focusing on targeted mortgage leads, and make sure you understand the best practices for mortgage marketing. Here are a number of tactics you can employ to increase your mortgage lead generation without spending a penny on purchased leads: Research audience searches Start putting yourself in the […]

What Should I Know About Mortgage Lead Generation Compliance?

The regulatory environment within the real estate industry is changing fast, and mortgage professionals must be on top of the changing laws. Mortgage companies and loan officers often augment their marketing efforts through mortgage lead purchasing. Loan originators must be aware of the regulatory implications of these types of lead generation activities. The number of […]

Mortgage Marketing – Should I buy mortgage leads?

Should you buy mortgage leads? As every LO is aware, success in the mortgage industry is predicated on increasing customer exposure to get more mortgage leads. If you are trying to increase your sales by buying real estate leads, you need to learn what to expect. A sale is not guaranteed even after you purchase […]

Mortgage Marketing – How Do I Get More Mortgage Leads?

When it comes to generating more mortgage leads, there are a number of tricks and tips to keep in mind, but they all come back to one main objective: how do you market yourself while growing your business? This is the mortgage marketing X-factor. If LO’s want consistent mortgage lead generation they need to think […]

Focus on the Debt-to-Income Ratio During the Home Search

What is the Debt-to-Income Ratio? For home buyers, the “debt-to-income ratio” or “DTI ratio”, is one of the most critical parts of the mortgage loan application. DTI is the number one method by which a bank or lender can measure buyer viability and determine their ability to repay a loan. By dividing the home buyer’s monthly […]

Mortgage Denied! Top 4 Reasons a Mortgage Gets Denied

The top 4 reasons a mortgage gets denied If you’re thinking of buying a home, step one is to obtain financing. And, for the vast majority of us, that means getting pre-approved for a loan and understanding what size loan you might be eligible for, aka the most realistic price range for your new home. Tools […]

Mortgage Lenders and the Psychology Behind Home Buyer Behavior

When thinking about home buyer behavior, there’s a lot of research from other industries that can help accelerate buying decisions and fuel mortgage marketing success. Whether it’s a $799 computer or a $500,000 home, the price of any good or service (or even a mortgage) is driven by one common thread: the psychology of consumption. […]

How can I increase VA loan volume?

Q. Want to increase VA loan volume? A. With the average loan amount at $253,000, the 2016 VA lending volume hit $179.1 billion — with a majority of the growth coming from purchase loans (as opposed to refinancing). VA Loans are easier to obtain because they are government backed, and do not require private mortgage […]

MLS for Lenders – As a lender, how can I use the MLS?

Q. Is there an MLS for Lenders? A. When it comes to interaction within the MLS, mortgage lenders are not necessarily involved with the process, nor do they always understand the power this technology can provide to their business. In fact, most lenders completely overlook the MLS because it is, after all, a tool for […]

What is RatePlug?

Q. What is RatePlug and what can RatePlug do for me? A. RatePlug is the most comprehensive and affordable home purchase finance opportunity generator for lenders. Ask any successful LO, and they’ll tell you: “no other marketing platform is as affordable or generates as many new mortgage opportunities as RatePlug.” In fact, in 2016, RatePlug […]

What is the price for RatePlug?

Q. What is the price of RatePlug?  Can you afford RatePlug? A. The best way to market to active buyers is via the MLS. With RatePlug – the leading mortgage marketing platform – your picture, logo, and contact information are right there in the property description the buyers have as they tour the property. It’s like you’re […]

How does RatePlug work?

RatePlug is a complete home loan marketing platform that helps you generate more opportunities direct from your agent’s MLS listings. In 2016, RatePlug displayed loan rates on more than 115 million MLS property listings. The best way to market is via the MLS. With RatePlug, your picture, logo, and contact information are right there in the property description […]

Help Me Understand RatePlug’s New Home Finance Lead Quality

Q. I’ve heard that RatePlug has the best method for generating new mortgage leads in the industry. Can you tell me more about RatePlug’s home finance lead quality? A. According to Realtor Magazine, 74% of homebuyers consider the mortgage company referred by their agent. When your current rates are available within the MLS listing, it’s […]

Qualify your lender: Why agents need to help buyers turn the table

Qualify your lender first! You turn on the television and there’s another mortgage ad from a big-budgeted national mortgage company telling consumers they only need to push a button to get a home loan. That might be a great message for a homeowner considering a refinance, but if a homebuyer seeks a loan from an […]

Tips to maximize your RatePlug subscription

Q. I’m new to the mortgage industry, how do I maximize my RatePlug subscription? A. RatePlug is committed to working with the highest quality lenders that are excited about generating new business. If you’d like help deciding if you are a good fit for RatePlug’s Loan Officer Co-Marketing, Advertising, Listing Promotion, Flyer System and Referral […]

How Lenders Can Leverage the MLS to Replace Lost REFI Business and Generate More New Home Finance Opportunities

Interacting Within the MLS to Increase Your New Home Finance Opportunities When it comes to driving more leads and generating more new home finance opportunities, technology isn’t a silver bullet. Relationships and people are the keys to more business. But understanding all the available technology and knowing to leverage it can be the first step in […]

Mortgage Lender Sales Strategies For Increasing VA Loan Volume

Mortgage Lender Sales Strategies – Identify VA Eligible Properties Faster Mortgage lenders need every advantage in this ever-changing market, and special financing loans can provide that edge. One fast-growing segment in the mortgage industry is the number of loans backed by the U.S. Department of Veteran Affairs (VA). In 2016 alone, there were 707,000 VA […]

Six Tips For LOs To Improve Their Mortgage Marketing and Selling Effectiveness

Six Tips For LOs to Improve Their Mortgage Marketing and Selling Effectiveness Every loan originator has one obvious, common goal: growing leads and their business. But not every LO has the right strategy to turn that goal into a reality. That’s why, when proactively thinking about growing your customer base, or generating leads, you need […]

GEMLS® gives agents powerful new mortgage affordability tool

Agents using RatePlug technology report faster sales cycle, provide better data to buyers Naperville, IL (Chicagoland) – January 24, 2017 – For the first time, agents and homebuyers will have access to a powerful new mortgage affordability tool through Golden Empire MLS (GEMLS)– their local Multiple Listing Service (MLS) – total monthly housing payments for […]

How Loan Originators Can Grow Their Agent Referral Footprint

Loan Originator Best Practices – Grow Your Agent Referral Footprint The mortgage tides are turning in 2017, and the loan origination market is growing increasingly competitive. For any LO wading this challenging market, making agent and broker connections is key to churning up new business to rebalance their portfolio and growing their agent referral footprint. After […]

Agent Referrals – How to build strong referral relationships with agents

Getting Agent Referrals – Best Real Estate Industry Practices for LOs Similar to the challenges brokers and agents face, staying relevant and connected with the right buyer pool is an ongoing challenge for any loan officer in the housing mortgage market. Each sector of real estate is distinct from one another in how it operates, […]

Close Faster – How Real Estate Agents Can Be Better At Their Job

Close Faster – How Agents Can Gain An Edge In A Competitive Field Although the real estate industry is changing rapidly, there is still one fact that rings true in this ever-competitive market: home buyers stay local when interacting with a real estate agent. This simple fact helps agents close faster. Data shows that despite […]

Close More New Purchase Finance Business – How Mortgage Lenders Can Be Better At Their Job

Want to close more new purchase finance business? Here’s how to set yourself apart in the competitive mortgage lender industry: It’s the multi-million-dollar question every originator wants to know – How can I set myself apart in an increasingly competitive market? How can I close more new purchase finance business? Of course, there’s no magic, […]

What Changing Economic Conditions Means For Special Housing Financing Programs

Potential Changes Ahead For FHA, VA and USDA Loans From all the reports the past few months about mortgage rates, the U.S. real estate market has reached what’s been called a “new era” of mortgage rates. A Housing Wire report suggests that low interest rates are the “new normal” and should eventually bring a “coming […]

What a Fed Rate Increase Could Mean For Mortgage Rates

Inside the 10-Year Treasury Bond Rate, Mortgage Rate Correlation With a probable Fed rate increase looming, investors across many markets are crunching numbers and tossing out their analysis of what the increase will mean as 2017 hits and a new President takes office. What typically happens when interest rates increase is there is a simultaneous […]

Agent Dashboard – Real Estate Agents Close More Transactions When Special Finance Options Are Offered

CHICAGO IL. DEC. 6, 2016 RatePlug LLC, announced the deployment of a powerful new capability that proactively identifies property listings that qualify for special financing such as FHA, VA, and USDA, within the Midwest Real Estate Data LLC (MRED) MLS. When special financing is available to buyers, reduced down payment and credit requirements are often […]

Mortgage Relationship Selling – Why people will power mortgages, not technology

Mortgage Relationship Selling – Mortgage tech works best when combined with old-school relationships There is something old-school that we often forget still drives the mortgage business: relationships. Even after spending the past 40-plus years involved in every aspect of the mortgage industry, from my first days as a loan officer, to running, growing and selling […]

RatePlug Helps Sell Homes Faster

Agents using RatePlug sell homes faster and experience a 15% shorter timeframe from list to contract date Want to sell homes faster? Look at the data! A recent RatePlug study looked at 23,191 real estate transactions within 3 major metro areas (Timeframe for MLS Data used is from January 2015 through February 2016). The data was […]

USDA Loan Program Upfront Fee Reduction

USDA Loan Program Fee Reductions On October 1st, 2016 the USDA Upfront Fee decreases from 2.75% to 1.00%. This means it will cost less to take advantage of this mortgage program that allows 100% financing for approved households in eligible rural areas. This government sponsored housing guaranteed program allows for no money down (0% down […]

Mortgage affordability – the first step to Buying a Home: Get a Mortgage Approval

Help Home Buyers Understand Mortgage Affordability In today’s regulation-heavy marketplace it has become more and more difficult for consumers to secure a mortgage. According to NAR’s Home Buyers and Sellers Survey, nearly 9 out of 10 homebuyers are financing their home with a mortgage. Nearly 100% of all first time homebuyers finance their home purchase […]

Staying mortgage advertising compliant in an ever changing landscape

How are you staying mortgage advertising compliant? Over 175,000 agents and their lending partners rely on RatePlug to keep them compliant when sharing property and lending information with their clients. Mortgage industry regulation is nothing new. The Truth in lending Act (TILA) was implemented in 1969. The housing bubble that burst in 2008 and 2009 […]

RatePlug and MetroList Give Agents Powerful New Mortgage Affordability Tool

RatePlug and Metrolist – Agents using RatePlug technology report faster sales cycle, provide better data to buyers Naperville, IL (Chicagoland) – August 24, 2016 – For the first time, MetroList agents and homebuyers will be able to view on MetroList – their local Multiple Listing Service (MLS) – total monthly housing payments for every property […]

How to Qualify for a Mortgage Relationship Rate

What is a Mortgage Relationship Rate? A relationship rate is typically offered to existing customers as a way to keep your business with the lender. To give you an incentive the lender may offer a lower interest rate and/or assist in paying part of the closing costs. Hopefully, you are in good standing with the […]

Total cost of home ownership – Taxes, HOA, Insurance

Taxes, HOA & Insurance are all part of the total cost of home ownership Most consumers think about their spending on a monthly basis…My car payment is $240 per month, my mobile phone costs me $99 per month and my mortgage cost $1,400 per month. What are you paying when you are paying your Mortgage? What is […]

Homebuyers Want Local Real Estate Agents

Homebuyers choose local real estate agents – increasing the power of the local MLS Since the internet emerged to change the Real Estate industry, there have been countless theories that the role of local agents would be diminished over time. But while over 90% of homebuyers use the internet to look for a home, the […]

MLSListings Offers RatePlug’s New Mortgage Technology to California Brokers & Agents

Calculate Home Buyer Affordability, Strengthens Agent-Lender Relationships WASHINGTON, DC–(Marketwired – May 10, 2016) – MLSListings, the premier multiple listing service to real estate professionals in Silicon Valley and the northern California region, is now making RatePlug’s new mortgage technology available to more than 15,000 real estate professionals and their clients. RatePlug helps home buyers better understand […]

Sell more homes with MRED and Rate Plug – special financing locator

Sell more homes – Chicagoland MLS Giant Introduces “FHA Eligibility Indicators” to its MLS System LISLE, ILLINOIS (May 1, 2015) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced it has introduced a new tool to help its real estate professionals sell more homes and provide greater service to the consumer. When FHA […]