Mortgage Marketing FAQ – How can I increase VA mortgage leads?

Want more VA mortgage leads?

A VA loan is a mortgage loan in the United States guaranteed by the United States Department of Veterans Affairs (VA). The loan may be issued by qualified lenders. The VA loan was designed to offer long-term financing to eligible American veterans or their surviving spouses (provided they do not remarry). Because VA Loans are government backed, they do not require private mortgage insurance. As you would expect, because of the flexibility of the loans (low or no down payment requirements), they are more competitive and are hard to get. This means there is a real mortgage marketing opportunity for lenders to secure more leads through VA loan offerings.

Many opportunities exist for a mortgage lender to increase mortgage lead generation by offering proactive special financing research. 80% of real estate agents said they need their lenders to quickly provide research on special financing options on their listings to help facilitate purchases by first time buyers.  How can lenders increase VA mortgage leads?

  • First,  it starts by getting VA Mortgage Lender Approved. Getting approved for a VA Loan isn’t just about the buyer; mortgage lenders should be approved by the VA to work with veterans. Because homebuyers seeking VA Loans seek that specific designation, it’s important for lenders to have the right credentials.
  • Although not formally recognized as an advertising network, RatePlug’s direct integration into more than 60 MLS networks gives RatePlug connected lenders the ability to connect with more than 800,000 real estate agents – far more than any other advertising platform available. In 2016 alone, RatePlug displayed loan originator special financing options on the MLS (VA, FHA, Assumable, Zero Down, and other First Time Homebuyer programs) to help facilitate purchases by first time buyers.

Understanding the intricacies of VA loans and focusing on education makes it easier to secure more customers. Unlike advertising or direct mail or Google ads, RatePlug – the leading mortgage marketing platform – educates buyers about crucial mortgage information at the beginning of their home search while they are browsing properties inside the MLS.