Here are the 4 Things You Need to Know Before Handing Out an Open-House Flyer
- An open-house qualifies as an advertisement. A real estate property flyer—even if it’s just an open house flyer— is not exempt from CFPB and RESPA compliance rules. Make sure you follow all rules and regulations as outlined by CFPB and other state regulatory bodies. Be aware of FTC-MAP. TRID, RESPA, TILA changes, and make sure you are up to date.
- Be careful of free downloadable open-house flyers. If you download a free template, you run the risk of a compliance issue. Where do you turn? For starters, look for a service that automates the creation of open house property flyers while remaining compliant with RESPA and other regulations (learn more about RatePlug’s system for open house flyers). With RatePlug, anytime your agents list a new property in the MLS, you can create fully-compliant co-branded professional real estate flyers.
- Be as transparent as possible. Make your special financing options and property-specific payment information available on the flyer. RatePlug’s flyer system helps provide more transparency to the home buying process when it comes to affordability. This will weed out buyers early that cannot afford the house, or attract new buyers that were unaware of specialty financing offers.
- Co-brand your flyers. RatePlug is an automated mortgage marketing software (SaaS) technology that allows lenders to generate co-branded marketing flyers with their agents of choice for property listings or upcoming open house events. When your agent lists a new property or schedules an open house event in the MLS system, your will receive an email alert from RatePlug which proactively helps you support your agents. Not all alerts are available in all RatePlug markets. Talk to RatePlug for specifics about your MLS.
Lenders across the United States have provided their Agents with more than 20,000 flyers a month when using RatePlug. It’s also estimated that Homebuyers spend up to 6 minutes more viewing an MLS listing featuring RatePlug than one without.
Founded in 2003, RatePlug has become the nation’s leading mortgage marketing software – it is integrated into more than 60 MLS networks and is now available to more than 60 percent of all real estate agents and brokers in the U.S. – nearly 750,000 REALTORS® nationwide. RatePlugs property flyer system and other features RatePlug educates buyers about affordability by providing crucial mortgage information at the beginning of their home search and helps home buyers “buy local,” connecting them to local agents and loan officers. RatePlug is 100% RESPA compliant.