What is RatePlug?

Q. What is RatePlug and what can RatePlug do for me?

A. RatePlug is the most comprehensive and affordable home purchase finance opportunity generator for lenders. Ask any successful LO, and they’ll tell you: “no other marketing platform is as affordable or generates as many new mortgage opportunities as RatePlug.”

In fact, in 2016, RatePlug displayed loan rates on more than 115 million MLS property listings and helped accelerate just as many transactions.

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With the broadest reach in the industry, RatePlug is more than a loan cost calculator – RatePlug helps lenders supercharge their opportunities, better qualify buyers and close more business with a world-class set of features:

Broad reach – integrated with more than 62 of the top MLS networks

Fully compliant – comprehensive and RESPA compliant agent co-marketing management

Property fliers – easily customize property fliers within the MLS with “total monthly cost to own calculations” based on your rates

Proactive alerts – know when your best agents have open houses, new listings and property under contract

RatePlug is the complete home loan marketing platform that helps lenders generate more opportunities direct from your agent’s MLS listings

Q. What else is RatePlug?

A. RatePlug is a loan officer’s secret weapon – it combines all the tools a loan officer needs to expand their business: real estate agent co-marketing, listing promotion, automated real estate property flyers and world-class agent connections.

In fact, loan officers and real estate agents that use RatePlug accelerate “contact to close” by 15% or more.

Q. Here’s how RatePlug works…

A. RatePlug connects agents and originators with every property listed in the MLS. When agents connect with lenders to participate in RatePlug, the result is the 4 bedroom 2.5 bath home isn’t only $225,000. It’s $1,375.87 per month including principal, interest, taxes, and HOA. It’s your current products and rates that are used to calculate affordability.

Q. Can you afford not to use RatePlug?  

A. The best way to market is via the MLS. With RatePlug, your picture, logo, and contact information are right there in the property description the buyers have as they tour the property. It’s like you’re there when they say “let’s make an offer.” For less than $40 per month, RatePlug is the most powerful marketing platform on the market.

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