It seems like the cost of just about everything is going up. Gas, groceries, even blue checkmarks next to your social media profile! How is this affecting the real estate market? If you are thinking about dipping your toe into the turbulent waters of the home market, you can benefit from keeping an eye out […]
Month: April 2023
Mortgage Marketing: How can I increase first time buyer mortgage leads?
How can I increase first time buyer mortgage leads? A new mortgage lead generation report from Google + Chase Bank shows that first-time homebuyer searches is higher than it has ever been. So far in 2017, first-time homebuyers represent 44% of Google searches in the mortgage category, up 11% from last year. As a result, […]
Mortgage Marketing FAQ: How can I get more millennial mortgage leads?
Want more millennial mortgage leads? According to a recent report from Google + Chase Bank, first-time homebuyers now represent 44% of Google searches in the mortgage category, up 11% from last year. The vast majority of these first time buyers are millenials. Now in the financial position to make a decision about when and where […]
Mortgage Marketing FAQ – How can I increase VA mortgage leads?
Want more VA mortgage leads? A VA loan is a mortgage loan in the United States guaranteed by the United States Department of Veterans Affairs (VA). The loan may be issued by qualified lenders. The VA loan was designed to offer long-term financing to eligible American veterans or their surviving spouses (provided they do not […]
How do I find USDA mortgage leads?
Looking for USDA mortgage leads? A USDA home loan is a zero down payment mortgage for eligible rural and suburban homebuyers. USDA loans are issued through the USDA loan program, also known as the USDA Rural Development Guaranteed Housing Loan Program, by the United States Department of Agriculture. On October 1st, 2016, the USDA Upfront […]
Should I buy mortgage marketing leads?
Before you buy mortgage marketing leads, be sure you are focusing on targeted mortgage leads, and make sure you understand the best practices for mortgage marketing. Here are a number of tactics you can employ to increase your mortgage lead generation without spending a penny on purchased leads: Research audience searches Start putting yourself in the […]
What Should I Know About Mortgage Lead Generation Compliance?
The regulatory environment within the real estate industry is changing fast, and mortgage professionals must be on top of the changing laws. Mortgage companies and loan officers often augment their marketing efforts through mortgage lead purchasing. Loan originators must be aware of the regulatory implications of these types of lead generation activities. The number of […]
Mortgage Marketing – Should I buy mortgage leads?
Should you buy mortgage leads? As every LO is aware, success in the mortgage industry is predicated on increasing customer exposure to get more mortgage leads. If you are trying to increase your sales by buying real estate leads, you need to learn what to expect. A sale is not guaranteed even after you purchase […]
Mortgage Marketing – How Do I Get More Mortgage Leads?
When it comes to generating more mortgage leads, there are a number of tricks and tips to keep in mind, but they all come back to one main objective: how do you market yourself while growing your business? This is the mortgage marketing X-factor. If LO’s want consistent mortgage lead generation they need to think […]
Clarification on Special Financing Alerts
How does RatePlug determine a property’s eligibility for special financing? We had fantastic response to the new alert we began sending to participating Agents when one of their listed properties may be eligible for a special financing program (FHA, VA, USDA, CRA). Agents love this information because special financing opens up an agent’s listings to […]
New Alert for your Agent’s listings
Help Your Agents Reach More Buyers! Great news! RatePlug will begin sending participating Agents an alert when one of their properties, listed in the MLS system, may be eligible for a special financing program. This is a perfect opportunity for you to create a property flyer highlighting the special financing opportunity along with your other […]
Focus on the Debt-to-Income Ratio During the Home Search
What is the Debt-to-Income Ratio? For home buyers, the “debt-to-income ratio” or “DTI ratio”, is one of the most critical parts of the mortgage loan application. DTI is the number one method by which a bank or lender can measure buyer viability and determine their ability to repay a loan. By dividing the home buyer’s monthly […]
Mortgage Denied! Top 4 Reasons a Mortgage Gets Denied
The top 4 reasons a mortgage gets denied If you’re thinking of buying a home, step one is to obtain financing. And, for the vast majority of us, that means getting pre-approved for a loan and understanding what size loan you might be eligible for, aka the most realistic price range for your new home. Tools […]
Mortgage Lenders and the Psychology Behind Home Buyer Behavior
When thinking about home buyer behavior, there’s a lot of research from other industries that can help accelerate buying decisions and fuel mortgage marketing success. Whether it’s a $799 computer or a $500,000 home, the price of any good or service (or even a mortgage) is driven by one common thread: the psychology of consumption. […]
RatePlug Usage Tip – Talk it up!
Create a team mentality with your Agents You have partnered with your Agents to help their homebuyers with home affordability using RatePlug displays and flyers through our automated system. You are actively responding to the automated activity alerts that you receive regarding your Agents new listings and open houses. Automation is great, but our system […]
New RatePlug Virtual Flyer Template Offers a Hi-tech Solution to Promote Properties
April 28, 2020 (Chicago, IL) RatePlug LLC, – The leading mortgage marketing platform – added a new Virtual Property Flyer (VPF) template to their menu of marketing tools for agents and loan officers using the RatePlug Program. Unlike other flyer systems, which are time consuming to utilize and create several compliance risks, the new RatePlug […]