Introduce your Agent to a new pool of buyers! Your RatePlug membership provides you unique insight into the properties your Agent lists within the MLS. Knowing if a property qualifies for special financing can introduce a new pool of potential homebuyers due to lower down payment or less restrictive underwriting requirements. RatePlug not only gives […]
Month: March 2023
RatePlug Usage Tip- New Features in the works
Coming Soon! We continue to work diligently to improve our product offering to the tens of thousands of Agents, Lenders and homebuyers using our technology every day. We have some new partnerships and product enhancements that will be going into production over the next quarter. We will send out more detailed information on each one […]
What should you say if a potential home buyer asks: “Is now a good time to buy a house?”
Q. Is now a good time to buy? A. Good question. Mortgages generally do not directly mirror a Fed increase. At times mortgage rates have gone in the other direction. Most mortgages track the 10-year Treasury, which is influenced by a variety of factors including the potential for future inflation, investor appetite for U.S. Treasuries, […]
How can I increase VA loan volume?
Q. Want to increase VA loan volume? A. With the average loan amount at $253,000, the 2016 VA lending volume hit $179.1 billion — with a majority of the growth coming from purchase loans (as opposed to refinancing). VA Loans are easier to obtain because they are government backed, and do not require private mortgage […]
MLS for Lenders – As a lender, how can I use the MLS?
Q. Is there an MLS for Lenders? A. When it comes to interaction within the MLS, mortgage lenders are not necessarily involved with the process, nor do they always understand the power this technology can provide to their business. In fact, most lenders completely overlook the MLS because it is, after all, a tool for […]
What is RatePlug?
Q. What is RatePlug and what can RatePlug do for me? A. RatePlug is the most comprehensive and affordable home purchase finance opportunity generator for lenders. Ask any successful LO, and they’ll tell you: “no other marketing platform is as affordable or generates as many new mortgage opportunities as RatePlug.” In fact, in 2016, RatePlug […]
What is the price for RatePlug?
Q. What is the price of RatePlug? Can you afford RatePlug? A. The best way to market to active buyers is via the MLS. With RatePlug – the leading mortgage marketing platform – your picture, logo, and contact information are right there in the property description the buyers have as they tour the property. It’s like you’re […]
RatePlug Usage Tip- Posting Listings on Social Media
Give your Agent’s listings a boost! Your RatePlug membership provides you the opportunity to help promote your Agent’s listings on social media platforms like Facebook and Twitter. Not only would you be helping your Agent’s share their listings with potential buyers, but you benefit by being prominently displayed on the posts as well! Use the […]
How does RatePlug work?
RatePlug is a complete home loan marketing platform that helps you generate more opportunities direct from your agent’s MLS listings. In 2016, RatePlug displayed loan rates on more than 115 million MLS property listings. The best way to market is via the MLS. With RatePlug, your picture, logo, and contact information are right there in the property description […]
Help Me Understand RatePlug’s New Home Finance Lead Quality
Q. I’ve heard that RatePlug has the best method for generating new mortgage leads in the industry. Can you tell me more about RatePlug’s home finance lead quality? A. According to Realtor Magazine, 74% of homebuyers consider the mortgage company referred by their agent. When your current rates are available within the MLS listing, it’s […]
Qualify your lender: Why agents need to help buyers turn the table
Qualify your lender first! You turn on the television and there’s another mortgage ad from a big-budgeted national mortgage company telling consumers they only need to push a button to get a home loan. That might be a great message for a homeowner considering a refinance, but if a homebuyer seeks a loan from an […]
Tips to maximize your RatePlug subscription
Q. I’m new to the mortgage industry, how do I maximize my RatePlug subscription? A. RatePlug is committed to working with the highest quality lenders that are excited about generating new business. If you’d like help deciding if you are a good fit for RatePlug’s Loan Officer Co-Marketing, Advertising, Listing Promotion, Flyer System and Referral […]
4 Reasons Why Real Estate Market will be Hot This Spring
If you’re hoping for this year to be one of your best as a Real Estate professional, the tea leaves are calling your name this spring! Here are four reasons why this is the perfect time to focus on purchase loan volume. 1. Buyer demand is very high. Buyers are very active in the market […]
How Lenders Can Leverage the MLS to Replace Lost REFI Business and Generate More New Home Finance Opportunities
Interacting Within the MLS to Increase Your New Home Finance Opportunities When it comes to driving more leads and generating more new home finance opportunities, technology isn’t a silver bullet. Relationships and people are the keys to more business. But understanding all the available technology and knowing to leverage it can be the first step in […]
RatePlug Usage Tip – Reacting to Alerts
Be Proactive with your Agents! Your RatePlug membership provides you unique insight into your Agent’s MLS activity and a perfect opportunity to engage. You receive email notification for each of these activities*: Listing of a new home Scheduling of an open house Execution of a sales contract on home Weekly update on property reports you […]
The importance of building a customer retention program to create loyal customers for life
Customer retention, simply put, is how many customers continue to use your services over a period of time. Subscription-based services can keep track of this metric much more easily than businesses such as the mortgage industry where customer transactions are usually separated by long periods of time. The importance of retaining customers is quite simple. […]
RatePlug Expands Market Reach into New York Metro Area Through Formation of OneKey MLS
Naperville, IL (Chicagoland) – March 8, 2021 – RatePlug has expanded its market reach in the New York metro area. Over 40,000 REALTOR subscribers and their homebuyers now have access to RatePlug’s powerful mortgage affordability tool through OneKey MLS, a new regional Multiple Listing Service (MLS) formed by the Long Island Board of REALTORS (LIBOR) […]