Naperville, IL — December 31, 2024 — RatePlug, the pioneer of delivering real-time mortgage information directly inside the home search experience, today announced that it has acquired HomeASAP, a leading real estate technology company whose home search and social marketing tools are used by more than 700,000 real estate professionals. The acquisition unites HomeASAP’s consumer-facing home search and lead generation with RatePlug’s mortgage and lending technology under one roof.

About HomeASAP

Founded in 2011 and based in Jacksonville, Florida, HomeASAP built a social-first real estate platform that helps agents connect with home buyers and sellers where they already spend their time. The company operates the No. 1 real estate agent application on Facebook and offers an integrated suite of tools, including:

• IDX home search that displays Multiple Listing Service (MLS) data across more than 200 MLSs nationwide;
• a real estate agent directory that connects professionals with prospective clients;
• lead generation and agent marketing tools built for social media.

Why the Two Fit Together

RatePlug has spent years bringing accurate, property-level mortgage data into the tools agents and buyers use every day. HomeASAP brings a large, engaged audience and a modern home search and marketing engine. Together, the two close the gap between finding a home and understanding how to pay for it — connecting home search, financing, and lead generation in a single experience.

“Bringing HomeASAP and RatePlug together lets us connect the moment a buyer starts searching with the financing that makes a home attainable,” said Brad Springer, Co-President of RatePlug. “It is the foundation for a smarter, affordability-first home search.”

What It Means for Agents and Loan Officers

The 700,000-plus real estate professionals who rely on HomeASAP will gain access to RatePlug’s lending capabilities, enabling deeper agent–loan officer collaboration, better lead prioritization, and real-time affordability insight for their clients. HomeASAP’s technology now serves as the backbone of RatePlug’s home search and marketing capabilities.

The acquisition set the stage for Afordal, RatePlug’s unified platform that combines home search, real-time mortgage rates, pre-approval, and special financing into an affordability-first experience.

About RatePlug

RatePlug pioneered the integration of mortgage data into home search systems, delivering real-time, accurate mortgage information directly to homebuyers through participating brokers and agents. The company partners with major U.S. Multiple Listing Services (MLSs) and leading lending institutions nationwide.

To learn more about RatePlug and the HomeASAP acquisition, contact RatePlug.