Naperville, IL — June 5, 2025 — RatePlug, the pioneer of delivering real-time mortgage information directly inside the home search experience, today announced the launch of Afordal — the first platform to bring home search, real-time mortgage rates, rapid pre-approval, and property-specific special financing together in one place. At its center is a new way to shop for a home: search by affordability.

Afordal is the product of RatePlug’s acquisition of HomeASAP, combining RatePlug’s accurate, property-level mortgage data with HomeASAP’s home search, lead generation, and agent marketing tools — technology already used by roughly 700,000 real estate professionals and the operator of the No. 1 real estate agent application on Facebook. The result is a single experience that connects buyers, agents, and loan officers around what matters most: what a home actually costs.

Shopping by Affordability, Not Just List Price

Traditional home search starts with a price filter. Afordal starts with affordability. Buyers can search for homes using live mortgage rates, target monthly payment ranges, and eligibility for special financing — including VA, FHA, USDA, assumable loans, and first-time buyer programs — so the properties they see are the ones they can genuinely afford.

Key Capabilities

• Affordability-centric search: filter listings by real-time rates, monthly payment ranges, and special-financing eligibility (VA, FHA, USDA, assumable, and first-time buyer programs).
• Fast-track pre-approval: full PITI calculation matched to property-level affordability, so buyers know where they stand before they tour.
• Life-cycle customer nurturing: professional tools that surface affordability insights and current mortgage savings opportunities to keep clients engaged over time.
• AI-driven lead scoring: predictive listing-propensity scores, life-event triggers, and credit-profile analysis that help professionals focus on the buyers most ready to act.

“Afordal solves one of the biggest pain points in residential real estate — aligning what a buyer wants with what they can actually afford,” said Brad Springer, Co-President of RatePlug.

Value for Every Side of the Transaction

• For homebuyers: true cost transparency and an affordability-first search that eliminates the guesswork and the sticker shock.
• For loan officers and agents: AI-prioritized lead ranking with CRM integration, plus the marketing and home-search tools that already serve 700,000 professionals through HomeASAP.

For enterprise partners, Afordal offers API-driven integrations with CRM systems, point-of-sale (POS) systems, and advanced workflow platforms.

About RatePlug

RatePlug pioneered the integration of mortgage data into home search systems, delivering real-time, accurate mortgage information directly to homebuyers through participating brokers and agents. The company partners with major U.S. Multiple Listing Services (MLSs) and leading lending institutions nationwide. With the addition of HomeASAP and the launch of Afordal, RatePlug now connects home search, financing, and lead generation in a single, affordability-first platform.

To learn how Afordal can help you serve more buyers and close more purchase loans, contact RatePlug or visit Afordal.com.