IMLS: Intermountain Multiple Listing Service

Loan Officers - Empower Your Homebuyers!

Build and strengthen your relationships with Realtors and their potential homebuyers through the RatePlug Automated Marketing Program View Details

  • Your mortgage products are dynamically displayed along with your contact information within property reports your Agents send to home buyers. View Sample Report
  • Property Flyer system with Auto-Alerts notifies you of new listings and open house events for your Agents and allows you to create professional co-branded flyers in a few seconds. View Details
  • Compliance adherence protects you in regards to industry specific regulatory guidelines. We store all information generated through the RatePlug System for at least 6 years to protect you and your Agents. View Details

How Does RatePlug Work?

RatePlug is embedded into the MLS system your Agents use to search and send property reports to your homebuyers.

When they send MLS property reports to their customers, they will now have access to accurate, interactive mortgage product and payment information specific to each property. The payment information is based on up to date interest rates that you the lender enter into RatePlug’s database whenever there is a change. The payment information includes property taxes, assessments, and home owner's insurance estimations.

The customer can interact with the information and play 'what if' scenarios to best determine their financing needs. In addition, the customer is given the ability to contact you directly through your contact information, email address or website.

How you are Displayed within the MLS?

Once you enroll in RatePlug, we train you how to set up your mortgage product and rate information in our back end database. Whenever there is a market change or you would like to change products you display within RatePlug, you can make the necessary edits in a couple of minutes.

RatePlug will even remind you every week if you have not made adjustments to your rates to ensure that your current information is being displayed.

Now when your Agents send property reports to their homebuyers, the customer will have access to your contact information and mortgage products right when they are looking at properties.

The screenshot below is an example of how RatePlug may display within the local MLS system Paragon 5. The layout of the property information and location and type of RatePlug displays and links will vary depending on the MLS System that is used to generate the report. This is a live demo. RatePlug shows near the bottom of the page. You can enter the Estimated Sales Price and Down Payment and hit calculate to see RatePlug in action. In addition, A sample report may be available for viewing within Paragon 5 for all IMLS members. Look for ‘MLS Client RatePlug’ within the property detail report choices to determine if a Sample Report is available. RatePlug may also be displayed in other Customer Reports via a link. See Report with Link Sample.

***This is a sample of a RatePlug display. Rate and mortgage information is for illustration purposes only.

IMLS Screen Shot

RatePlug Protects you from Compliance Violations

Compliance Overview:

The ever changing regulatory environment within the real estate industry has dramatically altered the way real estate and mortgage professionals evaluate new products and technologies. RatePlug continues to grow our market footprint across the Country, supporting over 600,000 agents in over 50 of the largest MLS organizations. Our list of participating banks, credit unions and lending companies now exceeds 800 entities. Each of these lending companies has evaluated and approved the RatePlug Program as compliant. In addition, RatePlug has enlisted the services of K&L Gates, the leading compliance experts in the Country to validate our Program's adherence to all regulatory guidelines.

Specific details pertaining to regulations:

RESPA-TILA: RatePlug contracts with the local MLS organization to add the RatePlug Program to their core services provided to their Agent members for which the members pay membership dues. The lender pays RatePlug a license fee to be displayed within the system. There are no fees being paid by Lenders on behalf of agents and there is no mention or criteria for leads to be contingent on affiliation. The real estate agent can display multiple lenders as well.

FTC MAP: The FTC implemented requirements regarding Mortgage advertising. The Mortgage Acts and Practices (MAP) regulations impact ALL real estate professionals offering information about mortgages to clients or customers. RatePlug has taken the following steps to protect the Broker/Agents:

Record Keeping - The regulations specify that real estate professionals are required to save all mortgage related communications for up to 6 years (RatePlug actually stores for 10 years) from the date that the communication was made available to the consumer. RatePlug archives every lender display created on property reports as well as every property flyer generated through the RatePlug system for retrieval at a later date if necessary.

Disclaimer language - RatePlug has adopted the National Association of Realtor's recommended disclaimer and has incorporated the language into all flyers generated through our Program. This disclaimer is simple and clear specifying that the Broker/Agent is not a mortgage lender and directs the customer to contact the lender directly with mortgage related inquiries.

REG Z: The foundation of the RatePlug Program was based on the aggregation and display of accurate rates, APR's, and disclaimers within our presentation layer. The participating lender inputs and controls all the rate and program information that will be displayed. Our development team has painstakingly made every effort to ensure that all REG Z guidelines are met and exceeded. Kirkpatrick & Lockhart have orally expressed that the RatePlug Program is compliant with REG Z guidelines. In addition, we receive scrutiny from each lender that participates in our Program. We have national approval from some of the largest lenders. Each Lender is able to customize all disclosure information within our system as a further safeguard.

TRID: RatePlug has added the required "Projected Payment" tables to all of our flyers and MLS displays. See below

Ongoing diligence: RatePlug's legal advisors and vast network of national lenders ensures that we are aware of the latest regulatory rulings, and our team of developers work diligently with these entities to adjust our RatePlug Program to seamlessly implement any changes that would impact our subscribers.

Property Flyer Page 2

Property Flyer System

When your Agents list a new property or schedule an open house event in the MLS system, you will receive an email alert from RatePlug that will allow you to create professional, co-branded property flyers in seconds to either print or email to the Agent. Lenders across the United States have provided their Agents with more than 20,000 flyers a month using RatePlug in 2011.

RatePlug archives every flyer and property detail created in our system for 6 years in compliance with the new FTC (MAP) guidelines.

property flyer